August 13, 2008. Minnesota Daily features Varsity Bike online, talking about the new location and a healthy competition between Varsity and their neighbors at the new location. Read the whole article here, at mndaily.com

August 15, 2008. CNN dives into the subject of electric bikes, why they are gaining popularity and discusses some of the new technology behind them. With several examples, statistics and a few quotes CNN describes the trend that is following in the wake of high gas prices and global climate change. Read the whole article at cnn.com

In early July Kare11 talks about electric bikes with the help of Rob Dehoff. Rob shows a few examples and explains the benefits of electric bikes with the help of his family. Check out the article and video at kare11.com

On Thursday, July 31, Varsity Bike Shop will be officially moving to its new location (just a few doors down) and will be hosting a “human bike chain” with volunteers hand-walking each bike. The volunteers will receive coupons and one lucky participant will receive a prize pack.

The “Small but Smart” Varsity Bike Shop is expanding from its current retail space to a new location just a few doors down in Dinkytown (on 1316 SE 4th Street, Minneapolis) between the Loring Pasta Bar and Varsity Theater.

The new shop size will be three times larger and will offer more than 150 bikes, in addition parts and accessories.

The shop has found its success by customer service – both understanding how to help customers (the shop offers a free air pump/tools and is hands-on with buying decisions, for example) and by knowing what the customer will want next, like electric bikes. Varsity Bike has helped hundreds of thousands of customers satisfy their biking needs over its 13 years. The shop has a bike and air tube recycling program, and has a strong eco-friendly stance. Varsity Bike Shop offers the best variety of electric bikes in Minneapolis – more than 6 different varieties.