A study conducted by the University of Wisconsin – Madison that seems to be primarily interested in justifying the city’s bike lanes has been a great success. A friend described Madison as, “An overgrown college town that’s hell to drive in.” That might be accurate, but it’s a divine city for cycling. Madison consistently scores near the top of those lists about ‘Best Outdoors Cities’ that magazine editors love putting together, and it’s thanks to their network of great bike lanes. The latest study found that cycling generates over $1.5 billion annually in Wisconsin and creates 13,193 jobs.

Tags: bike lanes, cycling, madison, studies