A 7-year-old Briton with media-savvy parents managed to raise over $240,000 for Haiti. They kid came up with an idea to squeeze his relatives for about $1,000 in donations by getting them to sponsor a 7-lap ride around a park by his home. He began taking pledges from family and friends of family, and his media-minded mom threw up this website. A few incoming links later and he was up to the $200,000. The good news is that he successfully rode out the five miles, so he won’t have to give all that cash back to the donors.

Tags: fundraiser, haiti, sponsorship