I read that the City of New York would be running television and billboard ads dedicated to raising awareness among drivers that they need to look for bikers on the road. “This is great!” I thought. Then a couple months passed until I saw one of the ads, in a bike shop. Seriously? People walking into bike shops are the last ones who need to see this stuff. You should hang them all over the DMV and the Dunkin’ Donuts–the gathering place of crappy drivers. The ads themselves are fairly compelling to look at, but they demand a certain level of intelligence to interpret. If you just glance they almost look like anti-cycling ads.

Tags: bike accidents, bike lanes, commuting, new york