Nature sensitivity is not generally something that’s thrown around in helmet sales. It’s more like, “Will this keep my head from getting crushed by a truck wheel? No? Then how about if I slam my head into a window? Does it match my bike?” One company is working on developing a bike helmet that’s all tweed, cork, bio-plastic, and soy. It’s a great idea, but tossing your old helmet into the trash just to run out and buy one of these kind of defeats the purpose. Oddest of all, this helmet is made for Lacoste, purveyors of those Alligator polo shirts that sell for about $85.

It’s an interesting idea and I can’t wait to see what the next designers do with it. Might want to consider adding a couple more vents–those four on top won’t exactly cut it in Minnesota humidity.